Staying relevant in Edinburgh, Scotland

At Tafelmusik, we not only strive for excellence onstage but also off. Managing Director, William Norris, Senior Manager of Digital Marketing and Sales, Rejean Tremblay, and Bobblehead Bach had the opportunity to attend the 2016 AMA conference (Arts Marketing Association) in Edinburgh, Scotland.

Our Tafelmusik delegates, along with over 650 arts, culture and heritage professionals (Orchestra of the Age of Enlightenment, New Jersey Performing Arts Center, National Dance Company Wales), were delighted to be part of a series of presentations and discussions focusing on how arts organizations can stay relevant to their audiences in 2016.

Tafelmusik is committed to maintaining a deep and meaningful connection with our amazing audiences. In our quest to stay relevant locally and internationally, we are in constant discussion about how to reach new audiences in order to keep with the rapidly changing times. In this process of “staying relevant”, we are, of course, also committed to offering the unique and compelling experience that has always been at the core of what we do.

As we process all that we learned from the conference, we wanted to share a few photos of the great sights our delegates got to see during their stay in Edinburgh!